An AI-generated image is not automatically safe for commercial publication. Before using generated media in advertising, products, client work, or public campaigns, review the model terms, source material, people and brands depicted, factual claims, and the laws that apply to your use.
This guide is a practical review framework, not legal advice.
The commercial-use checklist
Before publishing, answer these questions:
- Do the selected model and provider terms allow the intended use?
- Do you have permission to use every uploaded reference image?
- Does the output reproduce protected characters, logos, packaging, artwork, or recognizable people?
- Could the image mislead viewers about a real product, event, person, or endorsement?
- Has a person reviewed the final output at full resolution?
- Does the publishing platform or jurisdiction require disclosure?
If any answer is unclear, pause publication and investigate that issue.
Check model and provider terms
Different models can be governed by different provider terms. Those terms may address commercial use, restricted content, data handling, geographic availability, attribution, or prohibited industries.
Model access through MiraFrame does not replace the provider's applicable rules. Review the current terms connected to the model and your plan before relying on generated media for a commercial project.
Verify reference-image rights
Uploading an image does not create permission to use it. Reference images may contain copyright, trademarks, personal likeness, private information, confidential product designs, or contractual restrictions.
Use references that you created, licensed, received permission to use, or can otherwise lawfully process. Client-supplied material should be covered by the relevant project agreement.
Review recognizable people and identity
Generated or edited images of recognizable people can create privacy, publicity, reputational, or impersonation risks. Extra caution is needed for:
- public figures;
- employees or customers;
- children;
- medical, financial, political, or intimate contexts;
- testimonials or endorsements;
- identity documents and professional credentials.
Do not present a generated person as a real customer, employee, expert, or endorser unless the representation is truthful and authorized.
Inspect brands, logos, and products
Models can produce shapes or marks that resemble existing brands even when the prompt does not request them. Inspect packaging, clothing, signs, devices, and background objects for recognizable logos or trade dress.
For a fictional brand concept, replace generated marks with approved brand assets during final design production.
Check text and factual content
Text inside generated images may be misspelled, inconsistent, or fabricated. Product labels, prices, dates, measurements, warnings, certificates, and interface data require manual verification.
Never rely on generated text for regulated, medical, financial, legal, or safety-critical information without qualified review.
Protect confidential information
Do not upload unreleased products, private customer data, credentials, internal documents, or confidential photographs unless the selected workflow and provider are approved for that information.
Remove metadata and unnecessary personal information from source files where appropriate. See MiraFrame Security for general account and reporting guidance.
Keep human review in the workflow
Review the final image at the resolution that will be published. Check hands, faces, reflections, text, logos, product details, background objects, and visual claims. A small preview can hide defects that become obvious in a campaign asset.
Record the prompt, model, relevant references, review date, and final edits for important commercial work. This creates a clearer approval trail if questions arise later.
Use transparent disclosure when appropriate
Disclosure requirements vary by platform, campaign, location, and subject. Even when disclosure is not legally required, it may be appropriate when viewers could reasonably believe the image documents a real event, person, product result, or testimonial.
MiraFrame resources
- Review current product rules in the Terms of Service.
- Read the Privacy Policy before uploading personal information.
- Learn how to report security issues on the Security page.
- Contact [email protected] for product-policy questions.
When commercial risk is significant, obtain advice from a qualified professional familiar with your jurisdiction and industry.